The reason i mention the diet industry is that their propaganda is everywhere. The work of Traci Mann, analysing diet data shows that on of the greatest predictors of future weight gain is going on a diet. Tobacco adverts are banned as they’re bad for you but dieting is too yet their advertising and message are everywhere you turn around along with images of thin people and the message that all your other achievements are meaningless if you’re not in the “right” body.

If the only adverts out there were encouraging people to move and eat a balanced diet you’d not hear a peep from me. It’s not though. Diet companies make money selling us a product that makes out weight worse. I am all for personal responsibility but diet companies need to be addressed too.